Jun 20, 2011 - Internet Marketing    No Comments

Read My Mind!

Thanks for Stopping By!

I did not want the standard “Welcome” that you get with a lot of websites. However, if you are here, you are welcome.

What I am about to write is an accumulation of my thoughts which include what I have learned, trainings that I have had, jobs that I have held, and anything else that I can think of. Hence the title: Read My Mind!

I will post on an occasional basis and place the current posts on the front page. I will also categorize them by topic in the box on the right labeled My Thoughts.

My first post, other than this one, will be about Internet marketing. That is one thing that I am passionate about and it can help a lot of people. Please feel free to comment on what you read or ask questions. I will respond in time.

Please excuse the mess! This site is an ever-changing work in progress and will never be complete. In fact, if there is something you want to see on it, let me know.

Some of the other topics that I will be talking about are:

  • Web Design
  • SEO or Search Engine Optimization
  • Small Business
  • Marketing
  • Networking

Thanks again for stopping by and I wish you good mind reading!

 

Jul 1, 2011 - Internet Marketing    No Comments

Pay per Click

Pay-per-click or PPC was created by Google and it is their largest source of income. They actually created a system that involves thousands of private websites as well as their own search engine. Google figured out that people were looking for any information they find and they started to keep statistics on what was being searched. In an effort to please their customer, who is the person searching for information, they were able to give very targeted search results. This led to a problem. How do you monetize a free service?

Google decided to charge businesses to be included on the search results page. For the business, their ad only comes up when someone is typing a specific keyword they want to target. This where pay-per-click comes in. The business only pays when someone clicks on their ad. It quickly grew to be a good way to to get targeted traffic to your website.

Several phonebook companies began selling this service for those who did not know how to do it. It was convenient because advertising on the Internet was new and it seemed like the thing to do. The typical charge was 3 times the amount the actual Google fee. They had to cover commissions and make a profit.

So now Google has made it easy to do it yourself, but you still may need some guidance. There is a certain amount of keyword research that needs to take place. You also need to figure out what say in your ad copy. A good way to figure ad copy is to look at what the competition does. Look at their wording, benefits, and their call to action. It is good not copy what they have done, but follow a format that is probably working for them. Next you will want to include something that differentiates you from them. Finally, get a strong call to action. It may take a few experiments to see what works best.

Now I had mentioned that Google has a system of thousands of websites. That is because any website owner can place their ads on their website. Once again the ads are targeted to the content of the website. Many websites are optimized to come up on various searches and then displays ads relevant to the search.

This is what Google has created and it is a staple in Internet marketing. Like everything else, this is not just the only thing you do, but it should have a part.

Jun 29, 2011 - Internet Marketing    No Comments

Internet Marketing 101

Internet marketing is one of those things still that continues to evolve faster than most people can comprehend. To make it easy, take away the “Internet” from the Internet marketing and you get “Marketing”. That is exactly what it is. It is funny because no one ever called a television commercial “TV marketing”. Maybe someone did, but it did not have the appeal that Internet Marketing has. The concept is simple get your business in front of as many people as possible.

The old ways are not as effective anymore, but they still work. Television, radio, newspaper, and other media have lost a lot of appeal to the general public. In fact, the subscribers to many medial types has decreased sharply over the last decade. But they still can reach some people. There is still a portion of the market that can be advertised to using those various forms. The key is to know if that type of advertising fits in your marketing plan.

What is a marketing plan? It is research, planning, and implementation of a strategy to get you more business. One thing nice about the Internet is that a lot of research can be done right there.

Google by far is the most powerful search engine out there. 80% of all searches go through Google. So it would be nice to know what people are looking for. Well you can know. Go to Google’s Keyword tool and you can see how many people are typing in a specific word or phrase.

Another way to see what is popular is by just typing a search into Google. As you type you will see possible matches automatically pop-up. Those possible matches are current popular searches.

For local businesses Google places is a must. Just type in Google places and you will find it. It is a free local directory that is displayed by Google when someone local is searching for something you may have to offer.It is free to join, but there are paid listing that will generate more traffic.

As you can see there is a lot of stuff out there and this is not even the tip of the iceberg. Some of the other things you will see in future posts are the use of video, social media, banner ads, pay-per-click, seo, and the list goes on.